Ethical Investing, Socially Responsible Investing, or Sustainable Responsible Investing (SRI)
It's all about the integration of your personal values with your investment decisions.
SRI is an approach to investing that considers both the profit potential as well as the investment’s impact on society and the environment.
Most investors are looking for the following from their Investments:
- Investments with adequate financial returns
- Investments which are secure.
- and finally Investments which are ethical.
SRI may avoid investments in industries such as gaming, tobacco, armaments or uranium mining and companies with little regard for the environment, governance, and labour and human rights. On the other hand, SRI may also actively seek out profitable 'industries of the future' that are positive for society and the environment such as renewable energy, biotechnology, water management, waste management and health care.
SRI Investors use four basic strategies to maximize financial return and attempt to maximize social good:
- Screen out Unethical Investments
- Divesting Negative Investments
- Choose Positive Investments.
- Shareholder activism
Screening excludes certain securities from investment consideration based on social and/or environmental criteria. For example, many socially responsible investors screen out all potential investments in tobacco related companies.
Divesting is the act of removing stocks from an existing portfolio based on mainly ethical, non- financial reasons.
Positive investing involves making investments in activities and companies believed to have a high and positive social impact. Positive investing activities can also target under served communities. like supporting activities designed to provide mortgage and small business credit to minority and low-income communities or AIDS vaccines to Africa.
Shareholder activism efforts attempt to positively influence corporate behavior. These efforts include initiating conversations with corporate management on issues of concern, and submitting and voting proxy resolutions. These activities are undertaken with the belief that social investors, working cooperatively, can steer management on a course that will improve financial performance over time and enhance the well being of the stockholders, customers, employees, vendors, and communities.

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